Today, Doppel is an official partner of the New York Knicks.
This partnership is a natural alignment of two organizations built on a common philosophy. In the NBA, the Knicks are defined by their defensive identity. They are disciplined, resilient, and focused on outworking the competition.
At Doppel, that same mindset is the foundation of our technology. We provide the shield that protects global organizations from social engineering. We chose to partner with the Knicks because they represent the same standard of protection and elite performance we bring to the enterprise.
In basketball, defense wins championships. In cybersecurity, it can make or break a company’s response after a social engineering attack. As threats evolve, companies face high-stakes challenges like deepfakes engineered to target executives and erode brand trust. Defending against these tactics requires a unified approach: Digital Risk Protection to detect and dismantle threats, and Human Risk Management to educate and simulate real-world scenarios.
This level of defense requires a high degree of precision, resilience, and the ability to move just as quickly as adversaries. Those are the same standards that define elite teams like the New York Knicks, where performance and discipline are non-negotiable.
Now, that performance and discipline are entering one of the most visible, high-stakes environments in sports: Madison Square Garden. This partnership puts our mission to protect the world from social engineering attacks on one of the biggest stages in the world.
For us as co-founders, this moment is a significant milestone. Basketball is how we first connected, and the court was where we spent hours discussing the architecture for what Doppel would eventually become. Now that we have established an office in New York City and are rapidly scaling our team there, this is the right moment to lean into our roots. New York is a key market for our growth, and we are committed to being a central pillar of the city’s technology and security community.
We are proud to be one of the first major AI-native companies to partner with the Knicks. As AI continues to reshape the global landscape, we intend to lead by example. We are demonstrating that AI companies can (and should) be a force for stability, trust, and professional excellence. The Knicks are one of the oldest franchises in sports, yet they remain on the cutting edge of innovation.
We started this company on a basketball court with a mission to protect organizations from social engineering attacks. We couldn’t be more excited to see that mission reach the world’s most famous arena.
This is just the beginning.
