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Social Engineering Defense for Sports Organizations

In sports, your brand, your athletes, and your fans are all targets. A cloned ticketing site during a marquee matchup, a deepfake impersonating a player or executive, a fraudulent merchandise store or sponsorship scam wearing your team's logo, or a vishing call to a front-office helpdesk agent can drain fan trust, cost fans real money, and expose the athletes and organizations that built your brand. Doppel detects, takes down, and eliminates brand abuse and social engineering threats before they reach your athletes, your fans, and your revenue.

Official partner

Doppel is an official partner of the New York Knicks

From the court to the Garden: the same defensive discipline that defines Madison Square Garden now protects global organizations from social engineering.

New York Knicks logo

Read the announcement
Protecting sports organizations
ARK Invest
BlackRock
Coinbase
Ramp
OpenAI
CBRE
Notion
United Airlines
49ers
Knicks
Shopify
Tripadvisor
Vy Capital
Urban Outfitters
Klaviyo
Orrick
Andreessen Horowitz
Poshmark
Cyera
Aptos Foundation
By the numbers

Social engineering in sports

$3.3M
stolen from football fans via ticket and merchandise scams over a two-year period
10,000+
deepfake scam ads impersonating football players in a 12-month span
~$1B
alleged athlete-related fraud from 2004–2024
19%
more phishing targeting sports — 116,000+ phishing emails from Oct 2025–Mar 2026
Where Sports Risk Starts

Modern attacks on sports organizations are engineered to exploit fan devotion, athlete visibility, and high-volume ticketing and merchandise transactions.

The human element is the most consistent point of entry, and attackers scale their tactics across every channel a fan or employee touches.

Ticket and Merchandise Fraud

Cloned ticketing sites, fake hospitality packages, and counterfeit merchandise storefronts deceive fans during peak demand moments, capturing payment data and eroding trust in official channels.

Athlete, Executive, and Talent Impersonation

AI-generated deepfakes clone athletes' faces and voices to promote fraudulent gambling and investment schemes, while scammers impersonate players directly to fans and even to players' own families with fabricated emergencies.

Brand and League Impersonation

Fake team and league social accounts, fraudulent sponsorship offers, and spoofed official websites mislead fans and partners at scale.

Fan and Season Ticket Holder Data Exposure

Leaked fan account credentials, loyalty program data, and payment information on dark web forums fuel downstream account takeover and fraud.

Helpdesk and IT Support Targeting

Attackers impersonate staff, vendors, and league partners to deceive front-office and IT helpdesk teams into resetting passwords and granting account access.

Legacy Training and Seasonal Gameday Workforce Risk

Large seasonal and gameday staffing, combined with generic annual training, leaves front-office, ticketing, and stadium operations teams poorly equipped for modern, AI-driven social engineering.
How it works

Built for Modern Sports Organizations

Most sports organizations rely on fragmented tools that only address part of the threat, flooding security and brand teams with noise and leaving blind spots across fan channels, athlete representation, and gameday operations. Doppel exposes, takes down, and eliminates threats before they can scale.

Ticket and Merchandise Fraud Detection and Takedown

Detect and take down cloned ticketing sites, fraudulent hospitality packages, and counterfeit merchandise storefronts before fans are deceived or payment data is stolen.

Athlete, Executive, and Talent Protection

Protect athletes, coaches, and executives from targeted spear phishing, deepfakes, and impersonation campaigns across social, messaging, and web channels.

Brand and League Impersonation Detection

Detect and take down fake team and league accounts, fraudulent sponsorship offers, and spoofed official websites before fans and partners are misled.

Fan Data Exposure Identification

Identify exposed fan credentials, loyalty account data, and payment information before attackers can weaponize them.

Automated Takedown of Malicious Assets

Automate the removal of cloned ticketing pages, deepfake ad networks, and fraudulent brand and athlete accounts at scale.

Helpdesk Resilience and IT Support Training

Build front-office and IT helpdesk resilience through hyper-realistic multi-channel simulations across SMS, voice, and email.

Staff and Vendor Readiness

Equip front-office staff, ticketing teams, and vendors to recognize and respond to modern social engineering through training built around sports-specific attack patterns.
Impact

Protect Your Brand. Defend Your Athletes and Fans. Stay Ahead of AI-Driven Threats.

Prevent Fraud and Protect Fan Revenue

  • Stop ticket and merchandise fraud before fans are deceived or defrauded.
  • Reduce exposure to athlete and executive deepfakes and impersonation-driven scams.
  • Protect fan data, payment information, and loyalty accounts from being weaponized.

Build a Resilient, Social Engineering-Ready Organization

  • Reduce phishing, vishing, and pretexting risk across front-office, ticketing, and helpdesk functions through realistic simulation.
  • Equip staff with sports-specific training built around real attacker tactics, not generic annual content.
  • Uncover insider risk and measure human vulnerability across seasonal and full-time teams.

Improve Operational Efficiency and Business Protection

  • Reduce brand and security team fatigue and eliminate fragmented workflows.
  • Protect fan trust and safeguard revenue during peak ticketing and merchandising windows.
Doppel Platform

Connected intelligence delivers comprehensive protection

Safeguard your brand, leaders, and business from social engineering attacks with the most comprehensive social engineering defense platform.

Brand Protection

Protect your brand, preserve trust

Protect your digital brand by continuously detecting and disrupting impersonation and fraudulent activity across digital channels through unified intelligence and real-time monitoring, stopping threats before they escalate.

Explore Brand Protection
Brand Protection

Executive Protection

Defend leadership, protect the business

Protect high-risk leaders from targeted social engineering, doxxing, impersonation, and deepfake attacks by continuously monitoring personal data exposure and threat activity across open and dark channels. Rapid mitigation and risk-based guidance reduce executive attack surface and response time.

Explore Executive Protection
Executive Protection

Simulation

Retire the phishing test, launch the simulation

Doppel Simulation delivers measurable business impact through realistic simulations and awareness training. Every scenario is designed to reveal real vulnerabilities, build response readiness, and feed directly into your defense strategy, turning training into tangible risk reduction.

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Simulation

Security Awareness Training

Train your teams. Build resilience.

Doppel Security Awareness Training strengthens employee defenses against the latest attacker tactics with tailored, deepfake-enabled, threat-informed training and personalized coaching. Every training is relevant, engaging, and designed to build resilience against modern security threats.

Explore Security Awareness Training
Security Awareness Training

Email Security

Fight back against social engineering attacks.

Doppel Email Security empowers organizations to take an active role in their defense against phishing attacks with unmatched accuracy, agentic disruption, and actionable insights. Powered by external attack infrastructure intelligence from the Doppel Threat Graph and agentic AI, it is trained on billions of signals from across the internet to catch what other tools miss and stop the campaign in its tracks.

Explore Email Security
Email Security

Phishing Triage

Stop phishing attacks faster and more accurately.

Stop sophisticated phishing that bypasses filters. Doppel Phishing Triage uses agentic AI to turn employee signals into machine-speed remediation and defense. Doppel Phishing Triage enables teams to defend against sophisticated phishing attacks that bypass email security filters through efficient, accurate, and scalable automated triage and remediation of employee-submitted emails.

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Phishing Triage
FAQs

Frequently asked questions

What types of threats does Doppel protect sports organizations against?

Doppel detects and removes threats including cloned ticketing and merchandise sites, athlete and executive deepfakes, fraudulent sponsorship offers, brand impersonation, and fan data exposure on dark web forums. Explore all use cases.

How does Doppel stop ticket and merchandise fraud?

Doppel monitors for cloned ticketing sites, counterfeit merchandise storefronts, and fraudulent hospitality packages across the web and social platforms, and automates takedowns before fans complete a purchase or hand over payment data.

How does Doppel protect athletes and executives from deepfakes and impersonation?

Doppel Executive Protection monitors, detects, and takes down deepfakes and impersonation targeting athletes, coaches, and executives across social media, messaging platforms, and web channels, before scams reach fans or families.

We already have fraud and fan-facing security tools; where does Doppel fit?

Those tools protect transactions and login events. Doppel protects your brand, athletes, and people from threats that originate outside those systems. See Campaign-Level Threat Visibility.

How does Doppel help sports organizations build a more resilient workforce?

Doppel Simulation delivers hyper-realistic multi-channel simulations built around real sports-sector attack patterns, reinforced by Security Awareness Training tailored to front-office, ticketing, and gameday operations.

What's the impact of not proactively addressing external threats?

Unmanaged threats lead to fan financial loss, athlete reputational damage, and erosion of the brand trust that drives ticket sales, sponsorships, and fan loyalty over time.

Learn how Doppel can protect your brand from social engineering attacks.

Join hundreds of companies already using our platform to protect their brand and people from social engineering attacks.