Digital Risk Protection Use Case

Brand & Impersonation Protection

Your brand is one of your most valuable assets, and one of the easiest for attackers to exploit. Doppel helps organizations detect and disrupt impersonation, scams, and abuse campaigns before they damage customer trust, divert revenue, or harm your reputation.

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Your brand is a target, and the cost is real. Attackers increasingly target brands, not just systems.

Why now?

Brand abuse erodes trust and diverts revenue

By impersonating trusted companies, criminals launch phishing campaigns, run fraudulent storefronts, distribute scams, and manipulate customers into giving up money or credentials.

The impact goes far beyond security incidents. Brand abuse erodes customer trust, damages reputation, and directly diverts revenue. Fake promotions, impersonation accounts, scam websites, and fraudulent marketplaces can mislead customers, steal sales, and expose organizations to legal and regulatory risk.

Preserving brand reputation today requires more than reactive monitoring. Organizations need the ability to quickly identify brand abuse, understand the full scope of threat campaigns, and disrupt them before they cause widespread and lasting damage.

By the numbers

The Cost of Brand Abuse

10x

Increase in brand abuse across social and ads

^* FBI IC3 2024 Annual Report

35%

of customer churn linked to brand trust erosion

^* Adobe

$200K

Average cost of brand damage from a single public incident

^* Cyentia Institute

3-5 years

Average time it can take for companies to rebuild brand reputation after a major trust incident

^* Deloitte

Why Doppel?

How Doppel Preserves Brand Trust

Detect brand abuse early

Doppel continuously monitors the internet—including social media, domains, marketplaces, and messaging platforms—to identify impersonation, scams, and fraudulent campaigns targeting your brand. This allows organizations to uncover brand abuse before it spreads widely or impacts customers.

Understand and prioritize threat campaigns

Rather than isolated alerts, Doppel maps attacker infrastructure and related activity to reveal the full scope of coordinated campaigns targeting your organization. Actionable threat intelligence and expert guidance help teams prioritize risks and respond with confidence.

Rapidly disrupt brand abuse

Doppel helps organizations remove fraudulent content, domains, and impersonation accounts quickly, reducing the time threats remain active. Faster disruption minimizes customer harm, protects brand reputation, and reduces the revenue attackers can divert.

Outcomes that matter

Protect customer trust and loyalty

Stop scams, impersonation, and fraudulent experiences before customers are misled or harmed. When attackers exploit your brand, customers often lose confidence and take their business elsewhere—making trust protection essential to retaining loyal customers.

Safeguard revenue from brand abuse

Disrupt fraudulent storefronts, fake promotions, and impersonation campaigns that divert legitimate sales. By preventing attackers from hijacking customer interactions, organizations can reduce revenue leakage and ensure customers engage with the real brand.

Gain visibility and stop threat campaigns, fast

Understand the full scope of brand abuse campaigns targeting your organization across digital channels. With greater visibility into attacker activity, security teams can disrupt threats earlier and prevent incidents that could damage reputation and customer relationships.

Secure the human side of your brand

Don't let the brand lures we dismantle externally become the internal breaches of tomorrow. Use live threat intelligence to power threat-informed simulations that mirror the exact fraudulent domains and profiles targeting your brand. By transforming external signals into targeted training, you harden employee defenses against the AI-native deception that bypasses traditional filters.

How HRM fits into your strategy

Resources

Datasheet

Executive Protection Datasheet

Explore Doppel's Executive Protection Datasheet to learn how we defend top executives from digital threats like phishing and impersonation. Download now!

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Datasheet

Brand Protection Datasheet

Download Doppel's Brand Protection Datasheet to learn how we protect your brand from phishing, impersonation, and other digital threats. Secure your brand today!

Download Datasheet

Ebook

Defining the Next Era of Cybersecurity: The Case for Social Engineering Defense (SED)

A strategic framework for modern threat disruption.

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FAQS

Frequently asked questions

What types of brand abuse can Doppel detect?

Doppel detects a wide range of threats including brand impersonation, fraudulent websites, scam promotions, fake social media accounts, phishing campaigns, and marketplace abuse targeting your brand or customers.

How does brand abuse impact revenue?

Attackers often impersonate brands to run scams, sell counterfeit goods, or redirect customers to fraudulent storefronts. These campaigns can divert legitimate sales and damage customer trust in the process, taking years to rebuild.

Where does Doppel monitor for threats?

Doppel monitors across the open web, social media platforms, domains, marketplaces, messaging apps, and underground communities where attackers plan and execute campaigns.

How does Doppel remove brand abuse threats?

Doppel rapidly identifies and disrupts brand abuse by detecting malicious domains, impersonation accounts, and fraudulent content across digital channels. Once identified, Doppel works to remove these threats as quickly as possible, reducing exposure, protecting customers, and limiting reputational damage.

How is Doppel different from traditional brand monitoring tools?

Traditional tools focus on mentions or trademark monitoring. Doppel focuses on threat campaigns, identifying malicious activity targeting your brand and helping organizations disrupt threats before customers are impacted.

Protect your brand. Protect your revenue.

Doppel gives organizations the visibility and disruption capabilities needed to protect reputation, customers, and revenue from brand abuse.

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