Your brand is being faked right now. You're probably the last to know. Doppel and a16z tracked confirmed impersonation activity across hundreds of brands.
Here's what the data actually shows:
- You're catching less than you think. Doppel finds 91% of confirmed fakes before the brand ever does.
- Fakes don't show up in one place. 80.6% of impersonated brands get hit on two or more platforms at once.
- Takedowns work. Regrowth is the catch. 97% of takedown requests succeed. But almost 60% of removed domains are back with a new fake within 24 hours.
- A few operators run most of it. The busiest 10% of operators produce nearly half of all confirmed fakes.
