Faking a brand is easy. Making it stop is hard

Your brand is being faked right now. You're probably the last to know. Doppel and a16z tracked confirmed impersonation activity across hundreds of brands. 

Here's what the data actually shows:

• You're catching less than you think. Doppel finds 91% of confirmed fakes before the brand ever does.
• Fakes don't show up in one place. 80.6% of impersonated brands get hit on two or more platforms at once.
• Takedowns work. Regrowth is the catch. 97% of takedown requests succeed. But almost 60% of removed domains are back with a new fake within 24 hours.
• A few operators run most of it. The busiest 10% of operators produce nearly half of all confirmed fakes.

Read the report to find out how many of your own fakes you're actually catching.