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Doppel Expands Executive Leadership TeamDoppel Expands Executive Leadership Team
July 26, 2025

Doppel Expands Executive Leadership Team

Doppel welcomes Bobby Ford, Alex Hu, and and Alyssa Smrekar to leadership roles.

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Doppel welcomes Bobby Ford, Alex Hu, and and Alyssa Smrekar to leadership roles.

This week Doppel announced a significant expansion of our executive leadership team with key strategic hires, signaling a robust future and continued growth.

The company welcomes Bobby Ford as Chief Strategy and Experience Officer, Alex Hu as Vice President of Finance, and Alyssa Smrekar as Senior Vice President of Marketing. These appointments underscore Doppel's commitment to enhancing its customer experience, solidifying its financial operations, and elevating its market presence as it redefines social engineering defense.

“My Co-Founder, Rahul Madduluri, and I are thrilled to welcome Alex, Alyssa and Bobby to our executive leadership team at Doppel,” said Kevin Tian, CEO of Doppel. “Their expertise in finance, marketing and cybersecurity is invaluable as we focus on delivering more value to our customers, push the frontier of technology and execute on our ambitious plans. We've built the best executive team in cybersecurity, and they will help drive our culture of customer obsession and relentless innovation."

Bobby Ford brings nearly three decades of unparalleled experience in cybersecurity, having served as CISO for major enterprises like Abbott Labs and Unilever, and most recently as SVP and Chief Security Officer at Hewlett Packard Enterprise. His military background as a founding member of the Pentagon Computer Incident Response Team further underlines his deep cybersecurity expertise.

At Doppel, Ford will focus on ensuring an exceptional customer experience, acting as a crucial industry advocate, and providing thought leadership to advance the company's mission of protecting brands, executives, and consumers from sophisticated, AI-assisted social engineering threats.

“Joining Doppel is an incredibly compelling opportunity as we are creating an entirely new category with an unmatched social engineering defense platform,” said Ford. “After decades as a CISO, I’ve seen firsthand how social engineering remains the most persistent and sophisticated threat facing organizations. Doppel’s vision is to address this challenge at its core, by redefining how we defend against human-targeted attacks across email, social media, mobile and other attack surfaces.”

Alex Hu, as VP of Finance, will be instrumental in overseeing financial planning and investor relations. His prior senior leadership roles at BigID and Dataiku, where he played a key role in raising over $1 billion in venture capital and scaling both companies to "centaur" status, position him perfectly to guide Doppel's financial strategy.

Alyssa Smrekar, as SVP of Marketing, will lead all facets of the company's marketing efforts. Her proven track record of building and scaling comprehensive marketing teams, including her previous roles as VP of Brand Marketing and Interim CMO at dbt Labs, and leadership positions at Intercom and Okta, will be vital in expanding Doppel's reach and brand recognition.

These strategic hires follow Doppel's recent announcement of a $35 million Series B funding round, which has fueled substantial company growth. In addition to expanding our executive team, we recently opened a second office in New York and surpassed 100 full-time employees, with growth across all departments. Other recent key hires include Mike Ferrari as SVP of Sales and Billy Jennings as VP of Customer Success and Security Operations.

If you are interested in joining the team, Doppel is actively hiring: https://www.doppel.com/jobs/.

About Doppel Inc.

By pairing cutting-edge AI with expert analysis, we outpace threats like phishing, impersonation, and disinformation—delivering comprehensive coverage, speed, and precision.

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