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Social Engineering Defense for Retail and Hospitality
In retail and hospitality, your people are on the front line every day. A single vishing call to a front desk agent, a phishing email to a store manager, or a pretexting attempt on a contact center employee can compromise customer accounts, redirect payments, and damage the brand trust you've spent years building. Doppel detects and eliminates social engineering threats before they reach your employees, your customers, and your revenue.
Protecting financial brands
By the numbers
Social engineering in retail and hospitality
Retail and hospitality businesses handle massive volumes of customer data, payment transactions, and loyalty accounts - and employ large, distributed, high-turnover workforces that attackers actively exploit.
48%
of hospitality cybersecurity leaders say staff cannot reliably detect AI-driven threats such as deepfakes and voice cloning.
15%
increase in confirmed retail breaches between 2023 and 2024, with retail security incidents rising from 725 to 837 in a single year.
30%
of retail breaches now target loyalty programs, exposing customer PII, stored payment data, and redeemable points.
$100M+
in losses from a single vishing attack on MGM Resorts' helpdesk, initiated by an attacker impersonating an employee over the phone.
Where Retail and Hospitality Risk Starts
Modern retail and hospitality fraud is multi-channel, fast-moving, and built to scale.
Modern attacks on retail and hospitality organizations are engineered to exploit high customer volume, distributed workforces, and the trust consumers place in your brand. The human element is the most consistent point of entry.
Vishing and Helpdesk Targeting
Attackers impersonate employees, IT support, and vendors over the phone to deceive helpdesk and front desk staff into granting account access. High-profile hotel and casino breaches have demonstrated that a single vishing call is all it takes. Building resilience through simulation and targeted training is the most direct way to close this gap.
Executive and Employee Targeting
Spear phishing, deepfakes, and social media impersonation of executives and brand leaders enable wire fraud, unauthorized access, and reputational damage across consumer-facing brands.
Brand Impersonation and Customer Fraud
Fake storefronts, lookalike booking sites, spoofed loyalty portals, and fraudulent social accounts deceive customers, redirect purchases, and drain loyalty program balances at scale.
Business Email Compromise and Phishing
Targeted phishing campaigns, compromised vendor portals, and supply chain entry points capture employee and customer credentials, enabling account takeover and access to POS systems, reservation platforms, and payment infrastructure.
Data and Customer PII Exposure
Leaked customer names, payment data, loyalty credentials, and booking records on dark web forums fuel downstream fraud, identity theft, and regulatory exposure under PCI DSS and GDPR.
Legacy Training and Seasonal Workforce Risk
High staff turnover, seasonal hiring, and generic awareness training leave distributed retail and hospitality teams poorly equipped to recognize modern, AI-driven social engineering attacks. Workers at the front desk, in reservations, and across contact center functions need training built around the attacks they actually face.
How it works
Built for Modern Retail and Hospitality Operations
Most retail and hospitality organizations rely on fragmented tools that only address part of the threat, flooding security teams with noise and leaving critical blind spots across customer channels, vendor relationships, and distributed locations. Legacy tooling only defends against isolated vectors, leaving analysts to manually stitch together defenses across channels.
Doppel exposes and eliminates threats before they can scale. By unifying detection, correlation, and disruption with simulation, red teaming, and training, Doppel protects your brand, your customers, and your teams against the social engineering attacks that technical controls alone can't stop.
Helpdesk Resilience and Contact Center Training
Build helpdesk, front desk, and contact center resilience through hyper-realistic vishing and smishing simulations targeting reservations, IT support, and guest-facing functions, with training built around real retail and hospitality attack patterns.
Red Teaming and Insider Risk
Uncover insider risk and social engineering exposure through red teaming that targets the functions attackers exploit most in retail and hospitality environments.
Employee Readiness and Compliance and Audit-Readiness
Equip seasonal, part-time, and full-time employees across every customer touchpoint to recognize and respond to modern, AI-driven social engineering. Build the behavioral evidence needed for PCI DSS, GDPR, CCPA, and FTC audits.
Brand and Storefront Impersonation Detection
Detect and take down Brand and Customer Fraud including fake booking sites, lookalike storefronts, and fraudulent loyalty portals before customers are deceived or funds are redirected.
Executive and Employee Protection
Protect leadership, store managers, and guest-facing staff from targeted spear phishing, deepfakes, and Executive and VIP Targeting.
Customer Data and PII Exposure Identification
Identify exposed customer records, payment credentials, and loyalty account data before attackers can weaponize them to support Breach Prevention and Resilience.
Automated Takedown of Malicious Assets
Automate takedowns of fake booking pages, fraudulent brand accounts, and phishing sites before they reach customers or employees at scale.
Campaign-Level Threat Visibility
Centralize campaign-level threat visibility across channels into a single view of coordinated attack activity targeting your brand, loyalty programs, and customer base.
Actionable Intelligence and Remediation
Move beyond alerts to intelligence, understanding how attacks operate across your customer channels and gaining clear remediation guidance.
Impact
Protect Your Brand. Defend Your Customers. Stay Ahead of AI-Driven Threats
We're not just another security vendor. We're redefining what's possible in threat intelligence and brand protection.
Build a Resilient, Social Engineering-Ready Workforce
- Reduce vishing, smishing, and pretexting risk across helpdesk, front desk, and contact center functions through realistic simulation.
- Equip seasonal and distributed employees with retail and hospitality-specific training built around real attacker tactics, not generic security awareness content.
- Uncover insider risk and measure human vulnerability across guest-facing, IT, and operational teams.
- Build compliance-ready evidence of human risk reduction for PCI DSS, GDPR, CCPA, and FTC requirements.
Prevent Customer Fraud and Revenue Loss
- Stop brand impersonation before customers are deceived, defrauded, or redirected to attacker-controlled sites.
- Reduce exposure to loyalty program fraud, account takeover, and credential harvesting targeting your customer base.
- Protect payment data, PII, and booking records from being weaponized or sold on dark web markets.
- Prevent account takeover attacks originating through the helpdesk, front desk, or contact center.
Improve Operational Efficiency and Business Protection
- Reduce security team fatigue and eliminate fragmented workflows across IT, fraud, legal, and customer experience teams.
- Protect customer trust, prevent operational disruption, and safeguard revenue across peak seasons and high-traffic periods.
Live Webinar
How to Switch from Legacy Security Awareness Training to Modern HRM
Learn how to transition from legacy security awareness training to modern Human Risk Management. Discover a step-by-step framework to simulate real attacks, measure risk, and strengthen employee defenses.
TUESDAY, MAY 19, 202610:00 AM PT / 1:00 PM ET
Sameera Kelkar
Sr. Product Marketing Manager, Doppel
Tamir Samman
Vice President Labs, GTM, Doppel
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Doppel Platform
Connected intelligence delivers comprehensive protection
Safeguard your brand, leaders, and business from social engineering attacks with the most comprehensive social engineering defense platform.
Brand Protection
Protect your brand, preserve trust
Protect your digital brand by continuously detecting and disrupting impersonation and fraudulent activity across digital channels through unified intelligence and real-time monitoring, stopping threats before they escalate.
Executive Protection
Defend leadership, protect the business
Protect high-risk leaders from targeted social engineering, doxxing, impersonation, and deepfake attacks by continuously monitoring personal data exposure and threat activity across open and dark channels. Rapid mitigation and risk-based guidance reduce executive attack surface and response time.
Simulation
Retire the phishing test, launch the simulation
Doppel Simulation delivers measurable business impact through realistic simulations and awareness training. Every scenario is designed to reveal real vulnerabilities, build response readiness, and feed directly into your defense strategy, turning training into tangible risk reduction.
Security Awareness Training
Train your teams. Build resilience.
Doppel Security Awareness Training strengthens employee defenses against the latest attacker tactics with tailored, deepfake-enabled, threat-informed training and personalized coaching. Every training is relevant, engaging, and designed to build resilience against modern security threats.
Email Security
Fight back against social engineering attacks.
Doppel Email Security empowers organizations to take an active role in their defense against phishing attacks with unmatched accuracy, agentic disruption, and actionable insights. Powered by external attack infrastructure intelligence from the Doppel Threat Graph and agentic AI, it is trained on billions of signals from across the internet to catch what other tools miss and stop the campaign in its tracks.
Phishing Triage
Stop phishing attacks faster and more accurately.
Stop sophisticated phishing that bypasses filters. Doppel Phishing Triage uses agentic AI to turn employee signals into machine-speed remediation and defense. Doppel Phishing Triage enables teams to defend against sophisticated phishing attacks that bypass email security filters through efficient, accurate, and scalable automated triage and remediation of employee-submitted emails.
Customer Success
Real results from real customers
ARK Invest faced a surge of sophisticated, multi-channel impersonation attacks that overwhelmed manual defenses and strained internal teams. By shifting to automated, AI-driven detection and takedowns, they reduced response times from weeks to minutes—significantly cutting scam volume and restoring trust across their investor community.
Since we switched to Doppel, there are situations where we can get scams identified and removed within minutes, if not maybe a day or two.Matthew StaudtBrand Marketing Manager, ARK Investment
Blog Posts
Fresh perspectives, straight from our team
Stay ahead with the latest stories, industry insights, and behind-the-scenes updates
FAQs
Frequently asked questions
Why are retail and hospitality employees particularly vulnerable to social engineering?
Retail and hospitality organizations combine large, distributed workforces with high turnover, seasonal hiring, and customer-facing roles that require employees to respond to urgent requests quickly. Attackers exploit this environment through vishing, pretexting, and phishing, targeting front desk staff, reservations teams, and contact center agents who are trained to be helpful rather than skeptical. Generic security awareness programs don't reflect the specific tactics used against these teams. See Helpdesk Resilience and Security.
How does Doppel help retail and hospitality organizations build a more resilient workforce?
Doppel Simulation delivers hyper-realistic vishing, smishing, and phishing scenarios built around real retail and hospitality attack patterns, testing front desk agents, reservations staff, and contact center employees against the tactics attackers actually use. Security Awareness Training reinforces these simulations with content tailored to hospitality protocols, customer interaction workflows, and sector-specific threats. Together they reduce human risk and generate the behavioral evidence needed for compliance audits. See Breach Prevention and Resilience.
What types of threats does Doppel protect retail and hospitality organizations against?
Doppel detects and removes threats including brand impersonation, fake booking and storefront sites, loyalty program fraud, executive spear phishing, vishing attacks on helpdesk and contact center staff, and customer PII exposure on dark web forums. Doppel also strengthens internal defenses through targeted simulations and training tailored to retail and hospitality attack patterns. Explore all use cases.
We already have fraud and payment security tools; where does Doppel fit?
Fraud and payment tools protect your transaction environment. Doppel protects your brand and people from threats that originate outside it, including fake booking sites, loyalty account fraud, and social engineering attacks on employees that technical controls cannot prevent. Teams no longer have to manually stitch together threats across domains, social media, messaging platforms, and voice channels. See Campaign-Level Threat Visibility.
How does Doppel protect customer loyalty programs from fraud?
Doppel monitors for fake loyalty portals, impersonation of brand communications, and credential exposure that enables loyalty account takeover. By identifying threats targeting your customer base early, Doppel helps prevent loyalty fraud before accounts are drained and customer trust is damaged. See Fraud and Scam Prevention.
What's the impact of not proactively addressing external threats?
Unmanaged external threats lead to customer fraud, account takeover, reputational damage, and regulatory exposure under PCI DSS and consumer protection laws. Research shows that 68% of breach victims reduce their online purchases and 42% delete their accounts entirely after a breach, making customer trust a direct revenue issue. See Brand and Impersonation Protection.
Learn how Doppel can protect your business
Join hundreds of companies already using our platform to protect their brand and people from social engineering attacks.