Director, Product Marketing

The Role

At Doppel, we’re redefining how organizations defend themselves from the fastest-growing AI threat: social engineering. As the first AI-native Social Engineering Defense platform, we help leading enterprises protect their brands, executives, and employees from the next generation of digital deception.

We’re seeking an experienced and strategic Sr. Director of Product Marketing to lead Doppel’s Product Marketing function. In this high-impact role, you’ll define and communicate our unique value in the market, drive world-class go-to-market strategy, and empower Sales and Customer Success with the positioning, content, and insights they need to win.

You’ll combine deep product marketing craft with category-defining storytelling — translating technical innovation into clear, compelling narratives that shape the future of cybersecurity. This role reports to the SVP of Marketing and will be a key partner to Product, Sales, and Customer Success leadership.

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What You’ll Do

• Define the story: Own Doppel’s messaging, positioning, and competitive differentiation for our AI-native Social Engineering Defense platform. Ensure clarity, consistency, and impact across all channels.

• Lead GTM strategy: Drive end-to-end go-to-market planning for new products, features, and solutions — from strategy to launch to adoption.

• Enable the field: Develop and deliver enablement content for Sales and Customer Success — including pitch decks, battlecards, one-pagers, case studies, and ROI tools. Partner with the Enablement Lead to bring content to life in the field.

• Shape content and campaigns: Collaborate with Brand and Demand Generation teams to ensure every piece of product content is technically accurate, on-message, and aligned with Doppel’s voice.

• Deliver market insights: Conduct market and competitive research to guide product strategy, refine positioning, and identify opportunities in the evolving Social Engineering Defense category.

• Be the connective tissue: Partner closely with Product Management, Engineering, Sales, and Customer Success to translate product capabilities into customer value and maintain a continuous feedback loop.

• Own pricing and packaging: Develop and evolve product pricing and packaging strategies aligned with market dynamics and business goals.

• Build and lead the team: Hire, coach, and inspire a growing team of Product Marketing Managers, fostering a collaborative, high-performance culture.

• Measure impact: Define and report on key performance indicators (KPIs) to evaluate the success of launches, messaging, and enablement initiatives.

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What We’re Looking For

• 12+ years in Product Marketing, with at least 5 years in leadership, ideally in B2B SaaS or cybersecurity.

• Proven success leading complex go-to-market strategies and major product launches.

• Deep understanding of product marketing best practices — positioning, messaging, enablement, and competitive intelligence.

• Exceptional written and verbal communicator; able to simplify technical concepts and craft compelling, differentiated stories.

• Demonstrated ability to build, lead, and develop high-performing teams.

• Strong analytical mindset with experience leveraging data to guide strategy and measure impact.

• Highly collaborative and skilled at working cross-functionally with Product, Engineering, Sales, and Customer Success.

• Thrives in fast-paced, dynamic, and AI-driven environments.

• Passionate about shaping new categories and helping customers solve complex, evolving security challenges.

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Why Join Doppel

• Competitive executive compensation, including base, bonus, and meaningful equity.

• Health, dental, vision, 401(k), and generous parental leave.

• Unlimited PTO and flexible, remote-first culture.

• Opportunity to shape the market narrative and define a new category in AI-driven cybersecurity.

• Collaborative, inclusive environment with ambitious teammates and clear impact.

• Backed by world-class investors including Bessemer Ventures, Andreessen Horowitz, South Park Commons, and Sozo Ventures.